start noticing.

Stop knowing.
Start noticing.

I came across this in a post on LinkedIn, of all places. It’s from a guy who talks a lot about strategy – or marketing – in business.

He was describing how the insights you get about your audience, industry, or market shouldn’t come from what you know as much as what you notice.

In other words, it’s not the research you do as much as it is the conversations and observations you have. (Although the research does matter.)

The point is, things shift when you stop knowing things, and start noticing things.

It was a scroll-stopping moment for me because of the way it so accurately parallels how I’ve been thinking about life recently.

There are so many things I don’t understand about my circumstances, and I keep having to remind myself that scripture says to lean not on my own understanding anyway. I come back to it at least once a day, reminding myself, You don’t have to understand it.

God doesn’t actually reveal things to us by relaying information, like a transaction. He shares things with us through experience. If He simply tells us something, it doesn’t really stick. (Just look at any page in the Old Testament.) We’re forgetful. Or doubtful.

But when we walk through something with Him, we come out on the other side more sure than we were before – not of ourselves or the details or the whys, but of who He is and who we are in Him.

Maybe that’s why I’m obsessed with the sunrise. Because I don’t just know God is faithful, I notice He is.

In spite of what we know about God or what He said or what He’s doing, what we notice is the real game changer.

The power of God is in you, even on a Thursday.